It’s all good and well having a great website, but it’s not going to do any good unless people visit it. My advice: Facebook ads. You can start really cheap and get large reach without the competition and cost of Google AdWords.
Quick tip: make sure your recaptcha works
Know recaptcha? That thing that stops robots from spamming your web forms. There’s a new version out (since 2020), which may mean you have to upgrade.
Quick tip: don’t make a mess of your analytics
Do you visit your own website much? This might be messing up your analytics. But never fear – you can create a filtered view that excludes you and your colleagues.
Quick tip: meta data (SEO)
Did you know? Google doesn’t actually have to do what your meta data says. If it decides that it knows better it will just display whatever it wants in search results.
South Island Rowing website
South Island Rowing Inc. are a voluntary organisation that operates and maintains the Meridian Rowing Centre on the shores of Lake Ruataniwha in the South Island of New Zealand. Great sport, awesome community, but their website was well past its best-by. This project involved the development and launch of a modernised website with improved user […]
Spread Kindness app
Disclaimer: this is an idea for an app – I haven’t tried to build it! Happy to collaborate if you want to build it with me though 😉 The premise Have you seen a stranger walking their dog, and thought “cute dog”? Or perhaps you’ve admired the way a stranger offered their seat on the […]
Empathy is great, but what you really need is patience.
In this day and age, it’s hard to come across a job where you don’t have to interact with other people. In a services business, if you’re not interacting with people, you’re doing it wrong. And unfortunately people will likely be the hardest part of your job: they’re unpredictable, irrational and unreasonable to varying degrees […]
Beta releases: that mean friend who means best
This post was inspired by the PC game I’m building – Better Boyfriend – which is ready for beta release. Super exciting, but also scary and, in a way, disappointing. I’ve built something that works, but it’s far from perfect, and if I show it to other people, it’s possible they may ridicule me. This […]
HubSpot for digital marketing – a short review
I’ve been working with HubSpot for just under 4 years now, and boy is it a powerful tool. It keeps developing and expanding as well, which is exciting. In the right hands, HubSpot can be a transformational marketing tool. Would I recommend it to your average kiwi business? No – and here’s why: Time HubSpot […]
Better Boyfriend – 2D PC game
Improve your boyfriend so he’s better than all the rest! Nag and encourage your boyfriend to level him up… If you are vigilant, your boyfriend will learn to complete tasks without you reminding him, and will start proactively doing nice things for you! Working with a game developer I designed, built and launched a 2D […]