bridggilly

Category: Digital marketing

  • Beta releases: that mean friend who means best

    Beta releases: that mean friend who means best

    This post was inspired by the PC game I’m building – Better Boyfriend – which is ready for beta release. Super exciting, but also scary and, in a way, disappointing. I’ve built something that works, but it’s far from perfect, and if I show it to other people, it’s possible they may ridicule me. This…

  • HubSpot for digital marketing – a short review

    HubSpot for digital marketing – a short review

    I’ve been working with HubSpot for just under 4 years now, and boy is it a powerful tool. It keeps developing and expanding as well, which is exciting. In the right hands, HubSpot can be a transformational marketing tool. Would I recommend it to your average kiwi business? No – and here’s why: Time HubSpot…

  • Let’s talk about Wix, baby

    Let’s talk about Wix, baby

    As I sat down with excitement to my latest website build project, a little, nagging thought floated in my left ear, across my mind, then out the other side: “Why should people pay me to build them a site, when they can do it themselves on Wix?” This was followed by: “surely Wix makes its…

  • Myth buster: nobody likes to scroll

    Myth buster: nobody likes to scroll

    If we look way way back to the early days of the internet, website design usually involved a certain amount of argumentation over who gets their content displayed above the fold. A really fascinating read is “Don’t Make Me Think” by Steve Krug – it was published way back in 2000, and technology has moved…

  • Are you sure you want rotators with that?

    Are you sure you want rotators with that?

    A nice big rotator on the home page of your website is a crucial part of the design, right? Well, maybe, no. Although they sure are enticing, rotators may harm you more than they help. Let’s take a closer look. Rotators are great because… You can use them to show off several large images (visually…

  • When AdWords goes wrong – click cannibalisation

    When AdWords goes wrong – click cannibalisation

    So you’ve got your site and it’s great, but you know that these days competition for organic traffic is fierce, and there will always be someone doing more to beat you in the search rankings. A simple and effective way to improve your standing is to pay for AdWords. It’s quick and easy to set…

  • SEO is essential, but it’s not a dark art

    SEO is essential, but it’s not a dark art

    In this day and age, when an online presence is an essential part of being in business, an increasing number of people are earning their way by selling SEO services. For the uninitiated, that’s Search Engine Optimisation – or in layman’s terms, adding a thing called “meta data” to your site to increase your chances…

  • Changes to the Google Site Search offering: How it could affect you and your business

    Changes to the Google Site Search offering: How it could affect you and your business

    Originally published on my work blog, here’s a piece I wrote when Google decided to grub some more ad money and cancel their Site Search service. On 22 February 2017, Google sent an email, addressed to “Legal Department”, that looked a lot like spam. The email was to inform all Google Site Search customers that…