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When AdWords goes wrong – click cannibalisation
So you’ve got your site and it’s great, but you know that these days competition for organic traffic is fierce, and there will always be someone doing more to beat you in the search rankings. A simple and effective way to improve your standing is to pay for AdWords. It’s quick and easy to set…
SEO is essential, but it’s not a dark art
In this day and age, when an online presence is an essential part of being in business, an increasing number of people are earning their way by selling SEO services. For the uninitiated, that’s Search Engine Optimisation – or in layman’s terms, adding a thing called “meta data” to your site to increase your chances…
