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Quick tip: Facebook ads are cheap and effective
It’s all good and well having a great website, but it’s not going to do any good unless people visit it. My advice: Facebook ads. You can start really cheap and get large reach without the competition and cost of Google AdWords.
Quick tip: make sure your recaptcha works
Know recaptcha? That thing that stops robots from spamming your web forms. There’s a new version out (since 2020), which may mean you have to upgrade.
Quick tip: don’t make a mess of your analytics
Do you visit your own website much? This might be messing up your analytics. But never fear – you can create a filtered view that excludes you and your colleagues.
Quick tip: meta data (SEO)
Did you know? Google doesn’t actually have to do what your meta data says. If it decides that it knows better it will just display whatever it wants in search results.