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When AdWords goes wrong – click cannibalisation
So you’ve got your site and it’s great, but you know that these days competition for organic traffic is fierce, and there will always be someone doing more to beat you in the search rankings. A simple and effective way to improve your standing is to pay for AdWords. It’s quick and easy to set…
SEO is essential, but it’s not a dark art
In this day and age, when an online presence is an essential part of being in business, an increasing number of people are earning their way by selling SEO services. For the uninitiated, that’s Search Engine Optimisation – or in layman’s terms, adding a thing called “meta data” to your site to increase your chances…
Living FODMAP – health and wellness for IBS sufferers
This project started close to home and evolved into a resource hub for sufferers of IBS (irritable bowel syndrome). When the acronym “FODMAP” first entered my life – via a friend, it sort of swept over me and was forgotten. The second time, when it was my partner, I was forced to sit up and…
Kalin Builders – simple, beautiful, and effective
Two years after I first built the Kalin Builders site on Concrete5, I updated the site to WordPress and packed it full of SEO. Kalin Builders are a small but forward-thinking bunch who identified the opportunity to expand their business with minimal effort by means of an online presence. For a relatively small one-off cost…
