HeliMan is a custom iOS app built for a helicopter operator. Heli(copter) Man(ifest) replaced paper manifest forms which pilots must fill out before flights, which meant manifest information was being stored digitally, and pilots weren’t spending as long completing the forms. Some of the skills required for this project include: business analysis & wireframing, technical […]
TradeAdvisor – the next big thing?
After a bad experience with a tradie, this project came to life. Travellers can rely on TripAdvisor to scope out the quality of services – why not extend that concept to tradespeople? This project has called on a number of skills: wireframing & technical discovery, WordPress build, copy writing, content curation, and SEO. http://tradeadvisor.co.nz/
Let’s talk about Wix, baby
As I sat down with excitement to my latest website build project, a little, nagging thought floated in my left ear, across my mind, then out the other side: “Why should people pay me to build them a site, when they can do it themselves on Wix?” This was followed by: “surely Wix makes its […]
Myth buster: nobody likes to scroll
If we look way way back to the early days of the internet, website design usually involved a certain amount of argumentation over who gets their content displayed above the fold. A really fascinating read is “Don’t Make Me Think” by Steve Krug – it was published way back in 2000, and technology has moved […]
What actually makes a strong password?
I don’t know about you, but these days I’m getting really tired of crazy password requirements. I get that I can no longer use the same 11-letter password for everything because it puts me at all kinds of risks (click here to read more about the bad stuff that can happen), but it seems a […]
How long is a piece of string – custom PHP game
Part joke, part learning exercise, www.howlongisapeaceofstring.com seeks to answer that common, supposedly unanswerable question: how long is a piece of string? Initially the site was a very simple game that would work out the average length of a piece of string, given all user-inputted values to date. Then a friend hacked the system and spammed […]
Are you sure you want rotators with that?
A nice big rotator on the home page of your website is a crucial part of the design, right? Well, maybe, no. Although they sure are enticing, rotators may harm you more than they help. Let’s take a closer look. Rotators are great because… You can use them to show off several large images (visually […]
The 8 hour working day wasn’t made for thinkers
Not my idea, but one I wanted to share nonetheless. http://www.collaborativefund.com/blog/the-advantage-of-being-a-little-bit-underemployed/
When AdWords goes wrong – click cannibalisation
So you’ve got your site and it’s great, but you know that these days competition for organic traffic is fierce, and there will always be someone doing more to beat you in the search rankings. A simple and effective way to improve your standing is to pay for AdWords. It’s quick and easy to set […]
SEO is essential, but it’s not a dark art
In this day and age, when an online presence is an essential part of being in business, an increasing number of people are earning their way by selling SEO services. For the uninitiated, that’s Search Engine Optimisation – or in layman’s terms, adding a thing called “meta data” to your site to increase your chances […]