This project started close to home and evolved into a resource hub for sufferers of IBS (irritable bowel syndrome).
When the acronym “FODMAP” first entered my life – via a friend, it sort of swept over me and was forgotten. The second time, when it was my partner, I was forced to sit up and pay attention. Before long I was, along with him, googling constantly for tips, guidance, advice, and the “dos and don’ts” of a low-FODMAP diet. We had three key findings: there was no one-stop shop for all the information we needed, what we could find was not written in a particularly engaging or human-friendly way, and a lot of it was too american to be particularly useful anyway (try grocery shopping in ounces!).
And so Living FODMAP was born: a hub for our findings that could at least help us on our journey, and would ideally be useful to other people in our position.
This project has called on a number of skills: copy writing, WordPress build, recipe writing, content curation, and SEO. Although it serves personal purposes, it also has an accompanying marketing roadmap that will slowly roll out to increase traffic and bring in other tools and partnerships. A guiding theory that is a cornerstone of this project is something I picked up at a HubSpot conference last year: paying for AdWords is like renting a house – you can own a piece of the internet as long as you keep paying the fee; publishing content is like buying a house – after the initial time investment it’s there forever for people to find, consume, and share. Living FODMAP will slowly but surely increase its digital footprint and blossom into a really useful tool for IBS sufferers everywhere.